Shaftesbury has announced that the beloved character turned globally recognised brand, Miffy, is set to launch its first-ever standalone pop-up activation on Chinatown London’s 78 Shaftesbury Avenue. The classic storybook character will be brought to life in the 400 sq ft space, as the destination celebrates the Year of the Rabbit.

Shaftesbury has announced that Seven Dials is set to welcome Crudo Cevicheria, London’s first build your-own cevicheria, come March. The new restaurant, which will be located at 36 Monmouth Street, will feature its distinctive menu that spotlights the classic Peruvian dish, ceviche.  

Shaftesbury has announced Kati Kaia, the final winner of the ‘Start Up with Seven Dials’ incubator initiative, has launched its debut activation at 9-11 Shorts Gardens, Seven Dials, which will be open until June 2023.

Shaftesbury has announced that two Michelin Star chef, Tom Sellers, is set to unveil his new restaurant, Story Cellar, at Seven Dials this March. The 1700 sq ft unit will be a Parisian inspired rotisserie style restaurant, located in the iconic Neal’s Yard, and will feature counter dining and rotisserie chicken alongside a menu of house cured charcuterie and classic dishes, interpreted by Tom.

Shaftesbury has announced the signing of iconic, heritage hat brand, Stetson, as their first UK flagship in Seven Dials. Positioned in the heart of London’s West End at 58 Neal Street, the new store will span 1,165 sq ft and include an eclectic range of the brand’s signature styles.

Shaftesbury has announced the launch of two significant sustainable fashion brands within the Seven Dials community, reaffirming it as London’s go-to destination for the conscious consumer.

Longmartin Properties Ltd, a joint venture between Shaftesbury and the Mercers’ Company, has announced Townhouse, the UK’s leading nail care brand, has opened within The Yards, Covent Garden, marking the salon’s eighth location.

Longmartin Properties Ltd, a joint venture between Shaftesbury and the Mercers’ Company, has launched its festive activation, 12 Drops of Christmas at The Yards, Covent Garden, using pioneering geo-located technology for the first time in a UK retail setting. Cementing Longmartin Properties as a landlord with a difference, this latest activation accentuates their continual investment into The Yards and innovative approach, as well as their active management style with continual tenant engagement and support.

Shaftesbury has announced the opening of four new flagship stores on Neal Street, Seven Dials. Minimalistic clothing brand, Absence of Colour, lifestyle brand, Rockett St George, independent watch retailer, Mr Jones Watches, and a creative activation run by community organisation, My Runway Group, have joined Seven Dials’ diverse array of creative and aspirational brands, located in the heart of London’s West End.

Shaftesbury has today announced the opening of a musical theatre inspired dining concept, The Theatre Cafe Diner, in their West End village, Seven Dials. Located at 154 Shaftesbury Avenue, the brand-new diner-themed restaurant spans 2,455 sq ft over two floors.

Shaftesbury has announced the launch of a new pop-up incubation space at Chinatown London, with wheelcake expert Dragon Cat Café the first occupant.

Shaftesbury has announced that The Hook, a unique art gallery retail concept, has opened its flagship London store in Seven Dials in the heart of the West End. Featuring a range of both established and emerging artists, across a variety of subjects and styles, the 1,588 sq ft space is located at 37A Neal Street, adjacent to Ollie Quinn.

Shaftesbury has announced the further diversification of Chinatown London’s range of cuisines with the launch of two new restaurants. Making its European debut is Zhang Liang Malatang, the serve yourself Chinese eatery with more than 5,500 outlets across Asia-Pacific. Zhang Liang Malatang joins Speedboat Bar, a new Thai restaurant concept from JKS Restaurants and chef Luke Farrell.

London’s leading food hall, Seven Dials Market, celebrates its three-year anniversary this week, cementing its strong position as a destination for culinary originality, diversity, and exploration.

Shaftesbury has announced the openings of three more East Asian concepts at Chinatown London, Europe’s foremost destination for representing traditions and trends across the Far East.

Shaftesbury has today announced that British fashion brand The Ragged Priest has opened a new flagship store in Seven Dials, the heart of London’s West End. The Ragged Priest’s Seven Dials site is set out over two floors, spanning a total of 975 sq ft, making it the fashion brand’s largest location to date.

Longmartin Properties Ltd, a joint venture between Shaftesbury and the Mercers’ Company, has undertaken a £4.5 million investment in a circa 20,000 sq. ft of high-spec office space within the heart of The Yards, Covent Garden, across two locations, 14 Upper St Martin’s Lane and 10 Slingsby Place.

Shaftesbury has today announced the signing of art retail concept, The Hook, for its first central London showroom in Seven Dials. The experiential art gallery is the latest innovative brand to join Seven Dials’ creative community and is set to open a 1,588 sq ft space on 37A Neal Street this September.

Shaftesbury’s West End village, Seven Dials hosted its annual one-day festival this weekend. The fully pedestrianised event took place as part of Seven Dials’ placemaking initiatives and their commitment to creating a community of independent, authentic, and innovative brands.

Shaftesbury’s Seven Dials neighbourhood was transformed for the long-awaited Platinum Jubilee weekend. Located in the heart of London’s West End, all seven streets were decorated, and tenants came together to provide a specially curated series of activities and entertainment to celebrate 70 years since Queen Elizabeth II’s coronation.