Shaftesbury Capital has announced that award-winning, global luxury makeup, fragrance and skincare brand, Charlotte Tilbury has opened a significantly upsized flagship store in Covent Garden, following its stellar success enjoyed at the destination.

 Liverpool ONE has announced that Inditex-owned fashion brand, Zara, has opened its significantly upsized flagship on upper and lower South John Street. The new 42,000 sq ft store is the latest example of brand investment in the destination, following a landmark year of signings that will make 2025 Liverpool ONE’s biggest year for openings since it launched in 2008.

After a hugely successful launch in the North-East, with the opening of stores in Newcastle’s Eldon square and Gateshead Metrocentre, Sephora UK is continuing to fuel their northern expansion with the announcement of its next store opening at Grosvenor’s leading city-centre retail and entertainment destination, Liverpool ONE. 

Victoria Leeds, owned and operated by Redical, is proud to announce that Boodles, the iconic British family-owned jeweller, has reaffirmed its commitment to the luxury retail destination by investing in the launch of a new entertainment room and increasing its trading space.

Merry Hill has welcomed lifestyle, technology, and home appliance retailer, Harvey Norman, which has opened its 57,000 sq ft flagship store. The new space is the retail giant’s first location in England.

Demonstrating a strong and continual interest in the global destination, Covent Garden’s Seven Dials neighbourhood is welcoming a quartet of store openings, including a series of independent British menswear brands such as the first standalone UK store from NN.07, the West End debut for Form&Thread and the opening of Wax London’s third boutique, all of which are opening alongside a significantly upsized flagship for footwear brand, Vivobarefoot.

Castore, the premium performance sportswear brand, has officially opened its regional flagship store at centre:mk, one of the top 10 retail destinations in the UK. Located on centre:mk’s premium Silbury Arcade, Castore’s investment into centre:mk marks a new regional retail endeavor for the brand.

Shaftesbury Capital, a founding patron of the British Beauty Council, has announced that global beauty pioneer, ELEMIS, has selected Covent Garden’s Seven Dials for its first standalone store in London. Set to open at 23 Monmouth Street, ELEMIS will join the neighbourhood’s wide selection of wellness brands, following the resounding success of its Cleansing Lab Pop-Up in Covent Garden’s Piazza last year.

Shaftesbury Capital has announced that Arc’teryx, the high-performance outdoor apparel brand, has now opened its new flagship store within the newly refurbished listed building at 41-42 King Street in Covent Garden.

Shaftesbury Capital has announced that Wolf & Badger, the award-winning multi-channel retailer, has launched its UK flagship at 102 Berwick Street, in Soho. The opening represents a milestone moment in the brand’s bricks-and-mortar presence, and reaffirms Shaftesbury Capital’s portfolio-wide appeal to high-quality retailers. 

Sovereign Centros has announced Lifestyle, Technology, and Entertainment retailer Harvey Norman has signed at Merry Hill. The brand has taken 57,000 sq ft of the former Debenhams.

Shaftesbury Capital has announced that Axel Arigato, the Swedish footwear brand, is set to open a new flagship store in Covent Garden in 2024. Located in Covent Garden’s Seven Dials, the entrance of the innovative lifestyle brand spotlights Covent Garden’s position as a destination for international, high quality, fashion retailers.

Shaftesbury Capital has announced Tissot, the Swiss watch brand owned by the Swatch Group, has opened its debut flagship boutique in the vibrant and historic district of Covent Garden, representing the brand’s only standalone store in the UK. This new location marks a significant milestone for Tissot as it continues to expand its presence in one of London’s most iconic shopping destinations.

Shaftesbury Capital has announced that Creed, the luxury authentic perfume house, has opened its flagship store in Covent Garden, unveiling its new store design and third standalone boutique in the UK. Situated on 14 King Street, the new store joins the destination’s extensive roster of acclaimed fragrance and beauty houses. 

Shaftesbury Capital is pleased to announce that Arc’teryx, the Canadian high performance outdoor apparel and accessories brand, will be significantly upsizing to a new flagship store at 42 King Street in Covent Garden. This latest move reaffirms the brand’s commitment to, and success within, the destination, reinforcing Covent Garden’s appeal in attracting high-quality retailers.  

Sloane Stanley has announced the opening of Ultimate Performance, the world-leading personal training business, at 293 Fulham Road. The new 5,095 sq ft London flagship location diversifies the existing Fulham Road neighbourhood.

Shaftesbury has announced the signing of iconic, heritage hat brand, Stetson, as their first UK flagship in Seven Dials. Positioned in the heart of London’s West End at 58 Neal Street, the new store will span 1,165 sq ft and include an eclectic range of the brand’s signature styles.

Victoria Square, the leading retail and leisure destination in Northern Ireland, is celebrating the official launch of premium fashion retailer  Tessuti, marking its first flagship store in Ireland.

Shaftesbury has announced the opening of four new flagship stores on Neal Street, Seven Dials. Minimalistic clothing brand, Absence of Colour, lifestyle brand, Rockett St George, independent watch retailer, Mr Jones Watches, and a creative activation run by community organisation, My Runway Group, have joined Seven Dials’ diverse array of creative and aspirational brands, located in the heart of London’s West End.

Shaftesbury has announced that The Hook, a unique art gallery retail concept, has opened its flagship London store in Seven Dials in the heart of the West End. Featuring a range of both established and emerging artists, across a variety of subjects and styles, the 1,588 sq ft space is located at 37A Neal Street, adjacent to Ollie Quinn.