Shaftesbury Capital has announced that Barbour, the British luxury lifestyle brand, has opened at 37 Neal Street in Covent Garden’s Seven Dials neighbourhood. The historic retailer’s store is centred around its fresh design concept of New Heritage, which celebrates its dual identity as both historic in legacy and contemporary in design.

Shaftesbury Capital has announced that Alo Yoga, the luxury activewear brand, has selected Covent Garden for a new UK location. The premium lifestyle brand is set to open its 5,000 sq ft anchor unit at the junction of Neal Street and Earlham Street, a key gateway to Covent Garden’s Seven Dials neighbourhood. The entrance of the world-class brand to this prominent Seven Dials location emphasises Shaftesbury Capital’s long-term strategy to curate a dynamic, mixed-used destination and cements Covent Garden’s position as a hub for internationally renowned, highly specialist brands.

Shaftesbury Capital has announced that The Breakfast Club, the award-winning all-day breakfast concept founded by Jonathan Arana-Morton, is to launch its latest location at 55 Neal Street in Covent Garden’s Seven Dials this autumn.  

Shaftesbury has announced the opening of four new flagship stores on Neal Street, Seven Dials. Minimalistic clothing brand, Absence of Colour, lifestyle brand, Rockett St George, independent watch retailer, Mr Jones Watches, and a creative activation run by community organisation, My Runway Group, have joined Seven Dials’ diverse array of creative and aspirational brands, located in the heart of London’s West End.

Shaftesbury has announced that The Hook, a unique art gallery retail concept, has opened its flagship London store in Seven Dials in the heart of the West End. Featuring a range of both established and emerging artists, across a variety of subjects and styles, the 1,588 sq ft space is located at 37A Neal Street, adjacent to Ollie Quinn.

The Mercers’ Company has announced that independent jewellers, e&e Jewellery, has signed for a new boutique on Neal Street, set to launch late November.

Friday 9 August: Internationally renowned US sock brand, Stance, has hosted the launch of the BikeStormz Photography Exhibition, in collaboration with photographer Adam Corbett at the brand’s debut store in 3 Neal Street, within the Mercers’ estate.

The Mercers’ Company has announced that fast growing “premium basic” apparel brand, Stance, has officially opened their first bricks and mortar store outside of the US, in Covent Garden.