Shaftesbury Capital has announced that Alo Yoga, the luxury activewear brand, has selected Covent Garden for a new UK location. The premium lifestyle brand is set to open its 5,000 sq ft anchor unit at the junction of Neal Street and Earlham Street, a key gateway to Covent Garden’s Seven Dials neighbourhood. The entrance of the world-class brand to this prominent Seven Dials location emphasises Shaftesbury Capital’s long-term strategy to curate a dynamic, mixed-used destination and cements Covent Garden’s position as a hub for internationally renowned, highly specialist brands.

Shaftesbury Capital has announced that Gramicci, the outdoor and lifestyle clothing brand that specialises in hard-wearing apparel, has opened in Covent Garden, marking its global debut retail space.

Shaftesbury Capital has announced that Crudo Cevicheria, London’s first build-your-own cevicheria, has opened its latest site in Covent Garden’s Seven Dials neighbourhood, at 36 Monmouth Street.

Shaftesbury Capital has announced that Hunza G, the sustainable swimwear brand, is opening its debut store at 35-37 Monmouth Street in Seven Dials, Covent Garden.

Shaftesbury Capital has announced that Story Cellar, the second restaurant venture from two Michelin Star Chef Tom Sellers, has now opened in Neal’s Yard, Covent Garden located at 17 Neal’s Yard, the 1,700 sq ft Parisian inspired rotisserie style restaurant, welcomes Stephen Naylor as head chef and specialises in rotisserie chicken, whilst boasting an expansive wine programme.

Shaftesbury Capital has announced that Gramicci, the internationally renowned lifestyle clothing brand, is to make its global bricks and mortar debut at Seven Dials in Covent Garden. Located at 3 Earlham Street, the 1,400 sq ft debut store will stock the brand’s unique range of functional outdoor fashion.

Shaftesbury has announced that Seven Dials is set to welcome Crudo Cevicheria, London’s first build your-own cevicheria, come March. The new restaurant, which will be located at 36 Monmouth Street, will feature its distinctive menu that spotlights the classic Peruvian dish, ceviche.  

Shaftesbury has announced Kati Kaia, the final winner of the ‘Start Up with Seven Dials’ incubator initiative, has launched its debut activation at 9-11 Shorts Gardens, Seven Dials, which will be open until June 2023.

Shaftesbury has announced that two Michelin Star chef, Tom Sellers, is set to unveil his new restaurant, Story Cellar, at Seven Dials this March. The 1700 sq ft unit will be a Parisian inspired rotisserie style restaurant, located in the iconic Neal’s Yard, and will feature counter dining and rotisserie chicken alongside a menu of house cured charcuterie and classic dishes, interpreted by Tom.

Shaftesbury has announced the signing of iconic, heritage hat brand, Stetson, as their first UK flagship in Seven Dials. Positioned in the heart of London’s West End at 58 Neal Street, the new store will span 1,165 sq ft and include an eclectic range of the brand’s signature styles.

Shaftesbury has announced the launch of two significant sustainable fashion brands within the Seven Dials community, reaffirming it as London’s go-to destination for the conscious consumer.

Shaftesbury has announced the opening of four new flagship stores on Neal Street, Seven Dials. Minimalistic clothing brand, Absence of Colour, lifestyle brand, Rockett St George, independent watch retailer, Mr Jones Watches, and a creative activation run by community organisation, My Runway Group, have joined Seven Dials’ diverse array of creative and aspirational brands, located in the heart of London’s West End.

Shaftesbury has today announced the opening of a musical theatre inspired dining concept, The Theatre Cafe Diner, in their West End village, Seven Dials. Located at 154 Shaftesbury Avenue, the brand-new diner-themed restaurant spans 2,455 sq ft over two floors.

Shaftesbury has announced that The Hook, a unique art gallery retail concept, has opened its flagship London store in Seven Dials in the heart of the West End. Featuring a range of both established and emerging artists, across a variety of subjects and styles, the 1,588 sq ft space is located at 37A Neal Street, adjacent to Ollie Quinn.

London’s leading food hall, Seven Dials Market, celebrates its three-year anniversary this week, cementing its strong position as a destination for culinary originality, diversity, and exploration.

Shaftesbury has today announced that British fashion brand The Ragged Priest has opened a new flagship store in Seven Dials, the heart of London’s West End. The Ragged Priest’s Seven Dials site is set out over two floors, spanning a total of 975 sq ft, making it the fashion brand’s largest location to date.

Shaftesbury has today announced the signing of art retail concept, The Hook, for its first central London showroom in Seven Dials. The experiential art gallery is the latest innovative brand to join Seven Dials’ creative community and is set to open a 1,588 sq ft space on 37A Neal Street this September.

Shaftesbury’s West End village, Seven Dials hosted its annual one-day festival this weekend. The fully pedestrianised event took place as part of Seven Dials’ placemaking initiatives and their commitment to creating a community of independent, authentic, and innovative brands.

Shaftesbury’s Seven Dials neighbourhood was transformed for the long-awaited Platinum Jubilee weekend. Located in the heart of London’s West End, all seven streets were decorated, and tenants came together to provide a specially curated series of activities and entertainment to celebrate 70 years since Queen Elizabeth II’s coronation.

Shaftesbury has today announced the opening of four new culinary operators in the Seven Dials community. Danish bakery Ole & Steen, French restaurant The Patate, new dining concept St Martin’s House and boutique gelateria, ANITA join the destination’s already extensive array of restaurants, bars and cafes, reinforcing its position as a go-to dining destination in the heart of London’s West End.