Shaftesbury Capital has announced that luxury activewear brand, Alo Yoga, has opened its new UK location in Covent Garden’s Seven Dials. Located in an anchor unit at the junction of Neal Street and Earlham Street at a key gateway to the Seven Dials neighbourhood, Alo Yoga’s opening follows a milestone year of brand commitments at Covent Garden in 2024.

Shaftesbury Capital has announced that Saint + Sofia, the digitally native, contemporary womenswear brand, has opened its debut bricks and mortar store in Covent Garden’s Seven Dials.

Shaftesbury Capital has announced that NN.07, the sustainable menswear brand, has opened its debut UK standalone store in Covent Garden. NN.07 is set to be joined by eco-conscious suitwear retailer, Batch London, and travel-inspired apparel brand, Gandys International.  

Shaftesbury Capital has announced that Axel Arigato, the global Swedish footwear brand, has opened its flagship store at 21-23 Earlham Street in Covent Garden’s Seven Dials neighbourhood.

Demonstrating a strong and continual interest in the global destination, Covent Garden’s Seven Dials neighbourhood is welcoming a quartet of store openings, including a series of independent British menswear brands such as the first standalone UK store from NN.07, the West End debut for Form&Thread and the opening of Wax London’s third boutique, all of which are opening alongside a significantly upsized flagship for footwear brand, Vivobarefoot.

Shaftesbury Capital has announced that Alo Yoga, the luxury activewear brand, has selected Covent Garden for a new UK location. The premium lifestyle brand is set to open its 5,000 sq ft anchor unit at the junction of Neal Street and Earlham Street, a key gateway to Covent Garden’s Seven Dials neighbourhood. The entrance of the world-class brand to this prominent Seven Dials location emphasises Shaftesbury Capital’s long-term strategy to curate a dynamic, mixed-used destination and cements Covent Garden’s position as a hub for internationally renowned, highly specialist brands.

Shaftesbury Capital, a founding patron of the British Beauty Council, has announced that global beauty pioneer, ELEMIS, has selected Covent Garden’s Seven Dials for its first standalone store in London. Set to open at 23 Monmouth Street, ELEMIS will join the neighbourhood’s wide selection of wellness brands, following the resounding success of its Cleansing Lab Pop-Up in Covent Garden’s Piazza last year.

Shaftesbury Capital has announced that five new brands have joined the Seven Dials neighbourhood located within its Covent Garden portfolio. Incorporating a mixture of UK debuts and permanent brick-and-mortar locations, these new additions continue to demonstrate the destination’s ongoing appeal in attracting and nurturing independent and innovative brand debuts, as well as flagship store openings.

Shaftesbury Capital has announced that The Breakfast Club, the award-winning all-day breakfast concept founded by Jonathan Arana-Morton, is to launch its latest location at 55 Neal Street in Covent Garden’s Seven Dials this autumn.  

Shaftesbury Capital has announced that Gramicci, the outdoor and lifestyle clothing brand that specialises in hard-wearing apparel, has opened in Covent Garden, marking its global debut retail space.

Shaftesbury Capital has announced that Crudo Cevicheria, London’s first build-your-own cevicheria, has opened its latest site in Covent Garden’s Seven Dials neighbourhood, at 36 Monmouth Street.

Shaftesbury Capital has announced that Hunza G, the sustainable swimwear brand, is opening its debut store at 35-37 Monmouth Street in Seven Dials, Covent Garden.

Shaftesbury Capital has announced that Story Cellar, the second restaurant venture from two Michelin Star Chef Tom Sellers, has now opened in Neal’s Yard, Covent Garden located at 17 Neal’s Yard, the 1,700 sq ft Parisian inspired rotisserie style restaurant, welcomes Stephen Naylor as head chef and specialises in rotisserie chicken, whilst boasting an expansive wine programme.

Shaftesbury Capital has announced that Gramicci, the internationally renowned lifestyle clothing brand, is to make its global bricks and mortar debut at Seven Dials in Covent Garden. Located at 3 Earlham Street, the 1,400 sq ft debut store will stock the brand’s unique range of functional outdoor fashion.

Shaftesbury has announced that Seven Dials is set to welcome Crudo Cevicheria, London’s first build your-own cevicheria, come March. The new restaurant, which will be located at 36 Monmouth Street, will feature its distinctive menu that spotlights the classic Peruvian dish, ceviche.  

Shaftesbury has announced Kati Kaia, the final winner of the ‘Start Up with Seven Dials’ incubator initiative, has launched its debut activation at 9-11 Shorts Gardens, Seven Dials, which will be open until June 2023.

Shaftesbury has announced that two Michelin Star chef, Tom Sellers, is set to unveil his new restaurant, Story Cellar, at Seven Dials this March. The 1700 sq ft unit will be a Parisian inspired rotisserie style restaurant, located in the iconic Neal’s Yard, and will feature counter dining and rotisserie chicken alongside a menu of house cured charcuterie and classic dishes, interpreted by Tom.

Shaftesbury has announced the signing of iconic, heritage hat brand, Stetson, as their first UK flagship in Seven Dials. Positioned in the heart of London’s West End at 58 Neal Street, the new store will span 1,165 sq ft and include an eclectic range of the brand’s signature styles.

Shaftesbury has announced the launch of two significant sustainable fashion brands within the Seven Dials community, reaffirming it as London’s go-to destination for the conscious consumer.

Shaftesbury has announced the opening of four new flagship stores on Neal Street, Seven Dials. Minimalistic clothing brand, Absence of Colour, lifestyle brand, Rockett St George, independent watch retailer, Mr Jones Watches, and a creative activation run by community organisation, My Runway Group, have joined Seven Dials’ diverse array of creative and aspirational brands, located in the heart of London’s West End.