Shaftesbury Capital has announced that Noodle & Beer has opened its doors at Chinatown London’s 27 Wardour Street, delivering an authentic Sichuanese experience to Europe’s leading location for ESEA food and culture.

Shaftesbury Capital has announced that the Chinese hospitality concept, Noodle & Beer, is expanding across London, selecting Chinatown London’s 27 Wardour Street for its second-ever location.

Shaftesbury Capital has announced that two renowned restaurateurs within Chinatown London have further expanded their presence at the destination. Maguro Group is set to bring its Korean street food brand, BUNSIK, to Wardour Street, whilst Alex Xu has launched Kung Fu Burger on Shaftesbury Avenue, for his fourth concept within Europe’s leading location for ESEA food and culture.

Shaftesbury Capital has announced that new Chinese burger concept, Kung Fu Burger, is set to join Chinatown London’s Shaftesbury Avenue in what will be the destination’s fourth partnership with restaurateur, Alex Xu. 

Shaftesbury Capital has announced that SanHao, a restaurant focused on hand-pulled noodles and soups, will be debuting within Chinatown London’s vibrant food landscape, bringing traditional delicacies and culinary innovation to 3 Gerrard Street. 

Shaftesbury Capital has announced that Pan-Asian restaurant concept, YiQi, has officially launched its debut location on Chinatown London’s 14 Lisle Street.

Shaftesbury Capital has announced that MINISO, the globally recognised lifestyle retailer, has launched its debut MINI MINISO concept at Chinatown London, its first in Central London. 

Shaftesbury Capital has announced that Japanese barbecue restaurant High Yaki has launched its debut location, in Chinatown London.

Shaftesbury has announced that the beloved character turned globally recognised brand, Miffy, is set to launch its first-ever standalone pop-up activation on Chinatown London’s 78 Shaftesbury Avenue. The classic storybook character will be brought to life in the 400 sq ft space, as the destination celebrates the Year of the Rabbit.

Shaftesbury has announced that experienced restaurateurs Maguro Group have launched their debut casual Korean BBQ concept, Pochawa Grill, at Chinatown London’s 29 Wardour Street.

Shaftesbury has announced that Japanese barbecue restaurant High Yaki will shortly be launching the concept’s debut location in Chinatown London.

Shaftesbury has announced the launch of a new pop-up incubation space at Chinatown London, with wheelcake expert Dragon Cat Café the first occupant.

Shaftesbury has announced the further diversification of Chinatown London’s range of cuisines with the launch of two new restaurants. Making its European debut is Zhang Liang Malatang, the serve yourself Chinese eatery with more than 5,500 outlets across Asia-Pacific. Zhang Liang Malatang joins Speedboat Bar, a new Thai restaurant concept from JKS Restaurants and chef Luke Farrell.

Shaftesbury has announced the openings of three more East Asian concepts at Chinatown London, Europe’s foremost destination for representing traditions and trends across the Far East.

Shaftesbury has announced that experienced restaurateurs Maguro Group have selected Chinatown London to launch their debut casual Korean BBQ concept, Pochawa Grill.

Shaftesbury has announced that two UK debut concepts will be joining Chinatown London’s Shaftesbury Avenue. Hong Kong-style tea restaurant, The Eight, and serve yourself Sichuan eatery, Zhang Liang Malatang, are both set to launch at the destination later this summer.

Shaftesbury has announced the signing of Kung Fu Noodle, set to be the first live hand-pulled noodle concept in Chinatown London, when it opens later this spring.

Shaftesbury has announced that leading art toy brand, POP MART, has officially opened its debut UK store at Chinatown London’s 80 Shaftesbury Avenue.

Shaftesbury has announced that long-standing Malaysian-Singaporean favourite, Rasa Sayang, unveiled its much-anticipated relaunch at Chinatown London last week, whilst Japanese robatayaki grill restaurant and bar, Yatay, has opened its debut London restaurant at 22 Wardour Street.

Shaftesbury has announced that leading art toy brand, Pop Mart, has selected Chinatown London for a European flagship and UK debut, and will be joined by Yolé, the world’s first no-sugar added ice cream and frozen yogurt brand.