Mexican-inspired, quick-service restaurant, Zambrero, will officially open its doors on 21st May at Hammerson’s Birmingham city centre destination, Bullring & Grand Central, as the Australian-born brand continues to rapidly expand across the UK.

Hammerson is pleased to announce that Inditex’s international fashion brand, Zara, will significantly upsize at Bullring & Grand Central, as part of the successful repositioning of the Birmingham city centre asset and the repurposing of a former department store space.

Hammerson has signed global fashion group, Inditex, at Birmingham’s Bullring to create new stores for its leading international urban fashion brands Bershka and Pull&Bear.

Hammerson has signed the world’s most advanced virtual reality experience, Sandbox VR, as part of its vision to diversify the use of Grand Central in the heart of Birmingham and an ambitious strategy to reinvigorate its assets through new brands, entertainment, and experiential concepts.

Hammerson has signed Lane7, the boutique bowling concept, at the Bullring Estate, as it continues to deliver its strategy to reinvigorate its assets through new brands, entertainment and experiential concepts.

Hammerson has announced that KENJI, the East-Asian inspired homeware and stationery brand, has opened its debut location in the West Midlands at the Bullring.

Hammerson has announced the signing of designer fashion brand Tessuti, at its retail and leisure destination Bullring in Birmingham.

Hammerson has announced that award-winning chicken wing chain, Wingstop, has officially opened its first physical restaurant in the Midlands at flagship destination, Bullring.

Hammerson has announced that Birmingham-born burger restaurant, Burger & Sauce, has selected Bullring & Grand Central’s Link Street for its latest location, and fourth store in the UK.

Hammerson has announced that Birmingham-based Vietnamese Street Kitchen (VSK) has joined the line-up at the the Bullring Estate.

Lemon Pepper Holdings, a master franchisee and brand partner of Wingstop (NASDAQ: WING), the award-winning concept with more than 1,500 locations worldwide, today announced that it has agreed a ‘trilogy’ deal with Hammerson to open three new regional locations at its flagship destinations Bullring (Birmingham), the Oracle (Reading), and Cabot Circus (Bristol).

Hammerson has announced the signing of Mrs Chew’s Chinese Kitchen, a new concept from Singaporean restaurateur Ellen Chew, at its flagship destination Grand Central.

The largest independent toy retailer in the UK, The Entertainer, officially re-opened its doors on June 15th to its brand-new regional flagship store in Bullring.

As part of the £1m investment in the 9,000 sq ft store, The Entertainer has created immersive spaces for much-loved brands such as LEGO, Barbie, and Peppa Pig. Unique to Bullring, The Entertainer has also introduced its first Early Learning Centre shop-in-shop with a dedicated team of experts on hand to assist with any inquiries. Interactive areas have been introduced for customers to enjoy the wider selection of product ranges now available.

Hammerson has announced the next stage of the transformation of Grand Central’s New Street Mall, with the commencement of the second phase of a £2m investment to upgrade the key link to New Street and Stephenson Place.

Hammerson’s free outdoor immersive experience, Festival of Light, recently returned to Bullring and Grand Central for a second year.

Hammerson has announced that the Norwegian inspired fish and seafood specialists North Fish is to open its first UK restaurant in its flagship destination Bullring, in Birmingham, early next year. 

Global fashion giant H&M has officially opened its first H&M HOME Concept Store outside London in Hammerson’s flagship destination Bullring. The new offer is part of the brand’s refreshed store in the destination, which re-opened on 31 October. 

Hammerson announced today that it is planning a £2m upgrade to New Street Mall, as part of a phased project which will include significant internal upgrades and result in a more vibrant and engaging entrance to its flagship destination Grand Central – the retail and F&B destination integrated with the busiest transport hub outside London, Birmingham New Street.

Herman Ze German, the popular German eatery, has opened its first UK venue outside of London with Hammerson at Birmingham’s Grand Central. 

The Bullring Estate, Birmingham’s iconic shopping destination that comprises the Bullring, Grand Central, and Link Street, has announced that cult-favourite series Black Mirror, in partnership with Netflix, recreated the iconic 1980’s game store from the choose-your-own-adventure drama Bandersnatch last week.