Hammerson has announced the opening of Shake Shack at Bullring & Grand Central, with New York’s iconic burger restaurant launching its first location in the Midlands at the destination.

Today, Sephora UK opened a new beauty retail destination in the West Midlands’ shopping heartland, Birmingham’s Bullring & Grand Central.

Health and beauty transactions at Bullring & Grand Central have jumped 26 per cent year-on-year, as Hammerson continues to strengthen its Birmingham city centre destination with best-in-class beauty and wellbeing brands including regional first, PURESEOUL which opens today (Friday 11th Oct).

Hammerson has announced that PURESEOUL, the UK's premier K-Beauty store, is to open at Bullring & Grand Central, marking the brand’s Midlands debut and only its second store outside London.

Sephora UK is continuing to fuel its retail expansion across the UK with the announcement of its next store at Hammerson’s destination in Birmingham city centre Bullring, bringing its unparalleled shopping experience to the heart of the Midlands to the delight of beauty enthusiasts in the region.

Mexican-inspired, quick-service restaurant, Zambrero, will officially open its doors on 21st May at Hammerson’s Birmingham city centre destination, Bullring & Grand Central, as the Australian-born brand continues to rapidly expand across the UK.

Hammerson has signed leading luxury watch retailer, TAG Heuer, at Bullring & Grand Central, for the brand’s first dedicated boutique in Birmingham and first store to feature a new design concept.

Hammerson has submitted plans to transform a former department store at Grand Central, part of its Birmingham estate, into 200,000 sq ft of modern wellbeing-designed offices called ‘Drum’.  Designed by Ken Shuttleworth’s Make Architects, the proposals reflect Hammerson’s strategy to reinvigorate its prime urban estates through diversifying uses whilst maximising the re-use of embodied carbon in existing buildings.

Hammerson has announced that JD Sports will more than double its presence in Bullring & Grand Central, in a clear signal of the destination’s strength as well as a firm commitment to Birmingham as a thriving city.

Mini golf and leisure operator, Treetop Adventure Golf, has opened its 18,500 sq ft unit at Hammerson’s flagship destination, Bullring & Grand Central, with almost a quarter of a million holes being played in the first two weeks of trading.

Hammerson has announced the next stage of the transformation of Grand Central’s New Street Mall, with the commencement of the second phase of a £2m investment to upgrade the key link to New Street and Stephenson Place.

Hammerson has announced that the Norwegian inspired fish and seafood specialists North Fish is to open its first UK restaurant in its flagship destination Bullring, in Birmingham, early next year. 

Global fashion giant H&M has officially opened its first H&M HOME Concept Store outside London in Hammerson’s flagship destination Bullring. The new offer is part of the brand’s refreshed store in the destination, which re-opened on 31 October. 

Hammerson announced today that it is planning a £2m upgrade to New Street Mall, as part of a phased project which will include significant internal upgrades and result in a more vibrant and engaging entrance to its flagship destination Grand Central – the retail and F&B destination integrated with the busiest transport hub outside London, Birmingham New Street.

Birmingham’s first cat café, Kitty Café, opened its doors for the first time in Grand Central earlier this week.

Popular German eatery Herman Ze German is to open its first UK site outside of London at Grand Central, Birmingham. Due to open on April 1st 2019, the brand will be located next to Tortilla within Birmingham’s iconic Bullring Estate, which comprises Bullring & Grand Central, and Link Street. 

One of Edinburgh’s favourite pizza brands, @pizza, has officially opened its first restaurant in England, at Grand Central, Birmingham. The restaurant is @pizza’s second in its estate.

Hammerson has announced that US beauty retailer, Morphe Cosmetics, has officially opened its first store outside London and second in the UK at the Bullring, Birmingham’s iconic shopping destination. 

H&M Group’s latest fashion offer, Arket, has officially opened its first store in the West Midlands within the Bullring Estate, Birmingham. 

The Bullring Estate, comprising the Bullring, Grand Central, and Link Street, has announced that designer brands, Kurt Geiger, Calvin Klein and Tommy Hilfiger, are all opening new stores at Bullring.