Hammerson has signed the world’s most advanced virtual reality experience, Sandbox VR, as part of its vision to diversify the use of Grand Central in the heart of Birmingham and an ambitious strategy to reinvigorate its assets through new brands, entertainment, and experiential concepts.

Hammerson has submitted plans to transform a former department store at Grand Central, part of its Birmingham estate, into 200,000 sq ft of modern wellbeing-designed offices called ‘Drum’.  Designed by Ken Shuttleworth’s Make Architects, the proposals reflect Hammerson’s strategy to reinvigorate its prime urban estates through diversifying uses whilst maximising the re-use of embodied carbon in existing buildings.

Hammerson has completed its upgrade to Grand Central’s New Street Mall. The works included the creation of a new, engaging entrance to Birmingham’s Grand Central, enhancing its position as the gateway to the UK’s second city.

Hammerson has announced that Birmingham-born burger restaurant, Burger & Sauce, has selected Bullring & Grand Central’s Link Street for its latest location, and fourth store in the UK.

Mini golf and leisure operator, Treetop Adventure Golf, has opened its 18,500 sq ft unit at Hammerson’s flagship destination, Bullring & Grand Central, with almost a quarter of a million holes being played in the first two weeks of trading.

Hammerson has announced the signing of Mrs Chew’s Chinese Kitchen, a new concept from Singaporean restaurateur Ellen Chew, at its flagship destination Grand Central.

Hammerson has announced the next stage of the transformation of Grand Central’s New Street Mall, with the commencement of the second phase of a £2m investment to upgrade the key link to New Street and Stephenson Place.

Hammerson announced today that it is planning a £2m upgrade to New Street Mall, as part of a phased project which will include significant internal upgrades and result in a more vibrant and engaging entrance to its flagship destination Grand Central – the retail and F&B destination integrated with the busiest transport hub outside London, Birmingham New Street.

Herman Ze German, the popular German eatery, has opened its first UK venue outside of London with Hammerson at Birmingham’s Grand Central. 

Popular German eatery Herman Ze German is to open its first UK site outside of London at Grand Central, Birmingham. Due to open on April 1st 2019, the brand will be located next to Tortilla within Birmingham’s iconic Bullring Estate, which comprises Bullring & Grand Central, and Link Street. 

One of Edinburgh’s favourite pizza brands, @pizza, has officially opened its first restaurant in England, at Grand Central, Birmingham. The restaurant is @pizza’s second in its estate.

The Bullring Estate, Birmingham’s iconic shopping destination that comprises the Bullring, Grand Central, and Link Street, has announced that cult-favourite series Black Mirror, in partnership with Netflix, recreated the iconic 1980’s game store from the choose-your-own-adventure drama Bandersnatch last week. 

The Bullring Estate, Birmingham’s iconic shopping destination that comprises the Bullring, Grand Central, and Link Street, has announced that Edinburgh’s favourite pizza brand, @pizza, has signed for its second restaurant, and first in England at Grand Central. 

The Bullring Estate has announced that Birmingham’s only dedicated Barbour store has officially opened within Grand Central.

The Bullring Estate has announced that Harlem-influenced soul food operator, Holy Moly Macaroni, has opened its debut restaurant in Grand Central.

Hammerson announces that Lebanese restaurant, Comptoir Libanais is to open its first restaurant in the West Midlands at Grand Central, Birmingham.