Shaftesbury has officially announced the opening of Olive Jennings at 35-37 Monmouth Street in Seven Dials, marking the first retailer to launch as part of the ‘Start Up With Seven Dials’ pop-up incubator initiative.

Shaftesbury has announced the launch of Australian luxury skincare brand, Aesop, at 16 Monmouth Street, joining a host of other well-established beauty brands within the unique precinct of Seven Dials, in London’s West End.