Shaftesbury has officially announced that four emerging, female-led brands will be awarded individual pop-up retail space in Seven Dials, following an official judging process for its all-new Start Up with Seven Dials initiative.

Seven Dials has unveiled an array of creative and festive retail storefront displays for Christmas, tying in with the destination’s wider 2019 ‘Starry Night’ theme, which incorporates a light installation in aid of homelessness charity Shelter.