The O2’s Entertainment District and shopping outlet, Icon Outlet, which are owned and operated by Waterfront Limited Partnership, a joint venture between AEG and Crosstree Real Estate Partners, have experienced a stellar trading period throughout January and February half term. This follows a successful 2022 performance, indicating a strong and positive trajectory for the year ahead.  

Icon Outlet at The O2, London’s leading outlet shopping destination, developed by AEG and Crosstree Real Estate Partners, has announced the signing of the premium apparel brand, Superdry, adding to the destination’s line up of over 60 premium retail brands.

The O2, the world’s most popular music, leisure, and entertainment venue, has announced the appointment of Robbie Balfour as Brand & Marketing Director to lead the marketing strategy across the full campus at venue, including the arena, Icon Outlet, Up at The O2 and the Entertainment District.

On Friday, 29 April, Icon Outlet at The O2, London’s premium outlet shopping destination, is to re-open the last remaining stores, just 10 weeks after the extensive damage to the roof of The O2 which caused by Storm Eunice in February. Joining the line-up at the same time is Skopes, the independent menswear tailoring brand.

The O2 has announced that Icon Outlet, London’s premium outlet shopping destination, will be reopening its doors to visitors from Friday 18 March, just one month to the day since Storm Eunice damaged the iconic roof of the world’s most popular music, leisure and entertainment venue.

The O2 has announced today that following rigorous safety checks that have deemed the venue safe, secure and structurally sound, it will be reopening its doors to visitors on Friday 25 February – a week to the day since Storm Eunice damaged the iconic roof of the world’s most popular music, leisure and entertainment venue.

Icon Outlet, London’s leading outlet shopping destination, and The O2’s Entertainment District are looking ahead to a successful 2022, as they celebrate strong results in 2021, across the key metrics of performance, new brand signings and openings, and consumer engagement.

Icon Outlet at The O2, London’s leading outlet shopping destination, is celebrating the achievement of three milestones, with its latest store launches, strong performance and the appointment of new leasing director, Louisa Dalgleish.

Icon Outlet has revealed it experienced a record-setting August across three key metrics compared to the same month in 2019. Sales increased by 24%, average transaction value grew by 11%, and footfall rose by 10% versus the same benchmarks in August 2019.

Icon Outlet at The O2, London’s leading outlet shopping destination, has announced British contemporary design brand, JOSEPH, is the latest new retailer to open a store. The store which is JOSEPH’s only London outlet joins premium fashion brands including Lacoste, Hugo Boss, Tommy Hilfiger, Calvin Klein, Ted Baker and Hackett under The O2’s world-famous roof. Icon Outlet was recently ranked in the top 10 UK hotspots based on fashion brand openings over the last 12 months.

The Waterfront Limited Partnership, a joint venture between AEG and Crosstree Real Estate Partners, who own and operate Icon Outlet, and the entertainment district at The O2, have announced the launch of Tikky Town, a brand-new interactive experience designed exclusively for capturing content to post on Instagram and TikTok.

The O2, the world’s most popular music, leisure and retail venue has announced that the arena will welcome a live audience of 4,000 to attend The BRIT Awards on Tuesday evening, the biggest night in music.

Icon Outlet at The O2 has announced British multinational brand, Next, is the latest retailer to join its premium outlet offering. As one of London’s leading shopping destinations, Icon Outlet welcomed the new store this week, joining over 60 other brands including Lacoste, Hugo Boss, Tommy Hilfiger, Levi’s, and GAP.

Icon Outlet at The O2 has announced international designer brand, Lacoste, is the latest retailer to sign for its newest outlet store at the destination. As one of the leading shopping destinations in the capital, Lacoste is set to join Icon Outlet’s robust retail offering of over 60 brands including, Hugo Boss, Tommy Hilfiger, Levi’s, GAP, Nike and adidas.

Icon Outlet has revealed its performance figures for the 12-week period post-lockdown, with sales increasing by 30% between the first week and the 12th.

Icon Outlet at The O2 has announced the opening of international designer brand, Tommy Hilfiger Kids. The new retailer opened its latest store this week and is the first to join the premium outlet offering at Icon Outlet since it reopened for trading on 15 June.

Up at The O2 has announced it will officially reopen its doors on 4th July offering a more intimate and memorable experience than ever before and with enhanced health and safety measures in place. In line with social distancing guidelines, each climb has been reduced to less than half the capacity previously in place (from 30 to 10 people), giving a more exclusive experience to visitors.

Icon Outlet at The O2 has announced it will reopen its doors at The O2 on Monday 15 June. The re-opening of Icon Outlet is part of a phased re-opening approach for the world’s most popular music, entertainment and leisure venue…