CACI, the data specialists focused on people and place, have revealed a notable shift in consumer spend, towards athleisure-focused brands and fitness, and away from equally premium fashion retailers that focus more on formal and casualwear.

Flowers filled Liverpool ONE this morning to help put a smile on visitors’ faces on Blue Monday. Dubbed as the ‘most depressing day of the year’ following the festivities of Christmas, together with failed New Year’s resolutions and financial struggles, Blue Monday has become known for prompting ‘January blues’.

The latest survey from CACI, the consumer and location intelligence specialist, has revealed the extent of the growing positive sentiment among consumers as the vaccine roll-out gathers momentum.

The latest movement of people data from CACI and its partner, Location Sciences, suggests that, contrary to the image widely portrayed, the difference in the impact of Covid-19 on consumer behaviour is increasingly based on demographics, rather than geography